Eclipse

Joice, a vibrant and playful sticker brand, sought to refresh its visual identity and create a cohesive design language for its product line. Our team was brought on board to develop a series of eye-catching and engaging graphic designs that would capture the brand’s fun and creative spirit, appealing to a wide audience from children to adults.

Challenge:

The main challenge was to create a diverse range of sticker designs that maintained a consistent brand identity while appealing to various age groups and interests. Additionally, the designs needed to be versatile enough to be used across different mediums, including packaging, marketing materials, and social media.

Solution:

We approached the project by first understanding Joice's brand values and target audience. We then developed a cohesive design language that included bold colors, whimsical illustrations, and playful typography, ensuring each design was unique yet instantly recognizable as part of the Joice brand. We created a series of sticker designs that ranged from cute and quirky to stylish and modern, catering to different tastes while maintaining a unified aesthetic. The designs were tested for their versatility across various applications, ensuring they worked well on packaging, promotional materials, and digital platforms. The final graphic design package provided Joice with a fresh, cohesive visual identity that resonated with their audience, enhanced brand recognition, and boosted their market appeal.